“Authenticity matters to me and everyone has a story to tell. I love what I do because stories are powerful and can be a huge catalyst for change.” — Sonia Yee
Creative Director
Sonia Yee is a broadcast media professional who honed her craft through more than a decade with New Zealand’s public broadcaster RNZ. A specialist in podcasting, radio documentaries and long form features, she is a published writer for print and digital, and also the Founder and Editor of podcast news platform Close to the Mic, which launched in 2023.
An international award-winning presenter and producer, she brings a wealth of professionalism, innovation and expertise to the table, and launched Double Ten Media to help businesses build their brands through impactful storytelling across all forms of digital content — podcasts, web content, video, and media.
Sonia is a graduate of Canterbury University, and a professionally trained actor and alumnus of Toi Whakaari: NZ Drama School. She is represented by Gail Cowan Management (GCM), and Big Mouth Voices.