“Authenticity matters to me and everyone has a story to tell. I love what I do because stories are powerful and can be a huge catalyst for change.” — Sonia Yee
Creative Director
Sonia Yee is an international award-winning broadcaster, storyteller and content strategist with more than a decade of experience uncovering the stories that shape how people connect, lead and thrive.
An award-winning presenter, producer and podcast specialist, Sonia built her career at RNZ, where she developed a reputation for creating compelling long-form audio, documentaries and in-depth conversations that explored the human experience.
Across thousands of interviews and conversations, she became fascinated by a recurring question:
What helps people feel seen, heard and valued?
Today, Sonia's work sits at the intersection of storytelling, leadership and organisational culture. Through her media work, writing and facilitation, she explores how human connection, belonging and recognition influence leadership effectiveness, workplace culture and individual potential.
As Founder and Creative Director of Double Ten Media, Sonia helps organisations communicate with clarity and authenticity through podcasts, digital content, video and strategic storytelling.
A graduate of the University of Canterbury and professionally trained actor from Toi Whakaari: New Zealand Drama School, Sonia brings curiosity, empathy and insight to every conversation. Her mission is simple:
To help organisations and leaders create environments where people can thrive because they feel seen.