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    <loc>https://doubletenmedia.com/blog/without-a-word</loc>
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    <lastmod>2025-03-31</lastmod>
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      <image:title>Blog - Without a Word:  Racism always cuts deep - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://doubletenmedia.com/blog/settlingintothediscomfortofphysical</loc>
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    <lastmod>2021-09-07</lastmod>
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      <image:title>Blog - Settling into the discomfort of Physical - Make it stand out</image:title>
      <image:caption>Rich house wife Greta is stuck in a rut. Image : Physical.</image:caption>
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      <image:title>Blog - Settling into the discomfort of Physical - Make it stand out</image:title>
      <image:caption>Sheila’s husband Danny Rubin has more ego, than sense. Image : Physical.</image:caption>
    </image:image>
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      <image:title>Blog - Settling into the discomfort of Physical - Make it stand out</image:title>
      <image:caption>Sheila Rubin is as determined as she is complicated. Image: Physical.</image:caption>
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      <image:title>Blog - Settling into the discomfort of Physical - Make it stand out</image:title>
      <image:caption>Rose Byrne plays aerobics-obsessed Sheila Rubin. Image : Physical.</image:caption>
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    <loc>https://doubletenmedia.com/blog/review-naomi-osaka</loc>
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    <lastmod>2021-07-26</lastmod>
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      <image:title>Blog - I just watched Naomi Osaka on Netflix  and I was quietly pleased. - Make it stand out</image:title>
      <image:caption>Netflix series ‘Naomi Osaka’ is a slice of life insight.</image:caption>
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      <image:title>Blog - I just watched Naomi Osaka on Netflix  and I was quietly pleased. - Make it stand out</image:title>
      <image:caption>Naomi Osaka has been tagged a ‘cultural icon.’</image:caption>
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      <image:title>Blog - I just watched Naomi Osaka on Netflix  and I was quietly pleased.</image:title>
      <image:caption>Osaka is of mixed race heritage: her mother is Japanese and her father, Haitian. And although she grew up in Florida, as the story progresses it’s clear she has an affinity with her Japanese roots. So when asked why she chose to represent Japan instead of the U.S Osaka is quick to respond: “I was born in Japan.” At this point her mother also chimes in commenting on her daughter’s lucrative sponsorship deals there. But I think the most telling part in the story is when the 23-year-old hands over the spotlight to a teary-eyed Cori Gauff aka Coco (who is currently unable to compete at the Olympics due to testing positive for Covid).  The media interview follows Osaka’s win and watching this is both heart-warming and slightly awkward, as she praises Coco live at the stadium. Coco by this point is barely holding it together and I think the audience - and maybe the world- might have been taken aback at that moment.</image:caption>
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      <image:title>Podcasting Tips - Being niche is a gift - Make it stand out</image:title>
      <image:caption>Bring your unique insights to the podcasting table.</image:caption>
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      <image:title>Podcasting Tips - Being niche is a gift - Make it stand out</image:title>
      <image:caption>Being niche can give you greater creative freedom.</image:caption>
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      <image:title>Podcasting Tips - Podcasting - the ultimate form of communication - Make it stand out</image:title>
      <image:caption>Have you started a podcast, but don’t know why it’s not working?</image:caption>
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      <image:caption>Today audiences are consuming a range of online content and its your job to cut through the noise.</image:caption>
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      <image:title>Podcasting Tips - Podcasting - the ultimate form of communication - Make it stand out</image:title>
      <image:caption>A podcast starts with an idea and a solid plan.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1bf5b6c7-9221-40b8-8a91-6f494ad4c372/pexels-omerderinyar-19474178.jpg</image:loc>
      <image:title>Copy and Content</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://doubletenmedia.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-24</lastmod>
  </url>
  <url>
    <loc>https://doubletenmedia.com/portfolio/diversity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1626240483573-529ZBL5H1UNZ2NFBIIJT/Untold+Pacific%2C+produced+by+Sonia+Yee</image:loc>
      <image:title>Portfolio - Diversity - Untold Pacific Untold Pacific - a five-part podcast exploring New Zealand’s involvement in legislation and leadership that led to events in Pacific History that can’t be undone. In particular the first episode ‘Waking up to the Dawn Raids,’ addresses institutionalized racism in New Zealand during the 1970s with the influx of Pacific Island migrants invited to work in Aotearoa during the post-war labour shortage. The series was produced and written by Sonia Yee and voiced by Koro Vaka’Uta.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1626245710052-WKISDSI0A9SF74NYDL2F/wall-1405956_1920.jpg</image:loc>
      <image:title>Portfolio - Diversity - Beyond Face Value</image:title>
      <image:caption>‘Beyond Face Value’ for RNZ podcast, Our Changing World explored acculturation, assimilation and cultural bias in New Zealand. Professor Ronald Fischer, from the School of Psychology at Victoria University of Wellington, believes adapting to diversity is about focusing on commonalities, rather than looking for differences. And Simon Zhu conducted research into Asian identity in the workplace, as part of his MA in psychology at the University of Auckland. He looked at the impacts of what it means to be judged at face value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1626245275125-MQF9ZARXOGQYMJK5VW5U/Studio+portrait+of+a+Maori+woman+with+moko.+c1871.++Photo%3A+Te+Papa+All+rights+reserved</image:loc>
      <image:title>Portfolio - Diversity</image:title>
      <image:caption>Women Caught Between Two Worlds ‘Women Caught Between Two Worlds,’ - Episode Six from women’s suffrage series, Beyond Kate. I didn’t feel I could make a series about women’s suffrage in New Zealand without looking at the stories of women who come from culturally diverse backgrounds, including Maori. As women, our experiences and stories of marginalisation are so different. There are a multitude of other layers that come into play. So it was important to address what it means to be a woman of colour in a predominantly white society and the way in which that impacts everyday life. Photo: Studio portrait of a Maori woman with moko. c1871. Photo: Te Papa All rights reserved.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1635754850110-TOW9N81H6GZO1VOQ7SBB/Screen%2BShot%2B2021-07-14%2Bat%2B6.59.12%2BPM.jpg</image:loc>
      <image:title>Portfolio - Diversity - Only Human</image:title>
      <image:caption>There are events in our lives that either transform us or tear us apart… Only Human is a podcast series of unexpected and surprising personal portraits. In this limited series for RNZ, I wanted to make sure the voices and experiences of the interviewees were diverse across the board.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1626246308341-CIRL1A9DUIF9UDENVOPW/fantasy-2847724_1920.jpg</image:loc>
      <image:title>Portfolio - Diversity</image:title>
      <image:caption>The Face of Fear In this series, The Face of Fear I explored the dynamics of the origin of fear - where it comes from, the cultural and social implications and conditioning, including how racism is a bi-product of fear, and the way advertising and horror films feed into anxiety and phobias, while political agendas target our desire to feel safe and protected.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://doubletenmedia.com/portfolio/podcasts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/e60105f9-e477-4eb8-9cea-f62101b76d51/Radio+Laurel_Silver_W.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/a5cf2a0d-ab02-42a3-8f75-568bfca2692f/Across+the+Board+produced+and+co-presented+by+Sonia+Yee</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1613867321230-SR2VEXXUODPXPDQT4FCM/NewKid26206.jpg</image:loc>
      <image:title>Portfolio - Podcasts - Fashion and Lifestyle</image:title>
      <image:caption>Photo by David James, styled by Sonia Yee</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1613867731073-X9YYRE5DG8ZVVQBOT75R/IMG_2222.JPG</image:loc>
      <image:title>Portfolio - Podcasts</image:title>
      <image:caption>Photography By Matt Evans</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1613867502171-YVBH2V9Z1G4RO5BE34WT/Image+by+Gerd+Altmann+.jpg</image:loc>
      <image:title>Portfolio - Podcasts - Image by Gerd Altmann</image:title>
      <image:caption>Image by Gerd Altmann</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1613886634145-6XX2K6O3R0HOE9206ZOG/Image+by+MD+KHIRUL+ISLAM.png</image:loc>
      <image:title>Portfolio - Podcasts - Women</image:title>
      <image:caption>Image by MD KHIRUL ISLAM</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1613887010049-3HG4I33G81DYL5IUPYV0/palms-308662_1280.png</image:loc>
      <image:title>Portfolio - Podcasts</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1613891503201-RBBRLLVM969QA0V7RNOE/Image+by+DarkmoonArt_de.jpg</image:loc>
      <image:title>Portfolio - Podcasts</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://doubletenmedia.com/portfolio/awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
  </url>
  <url>
    <loc>https://doubletenmedia.com/portfolio/publicspeaking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1622258560696-7WU88TCJ8SWWDE7GAM15/17C6A01C-19F9-4305-B663-CE2C063DEF3B.JPG</image:loc>
      <image:title>Portfolio - Public Speaking</image:title>
      <image:caption>Sonia Yee pictured with WORLD designer, Benny Castles at iD Fashion Week’s Q&amp;A series held at The Dunedin Public Art Gallery, 2018.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1718665096391-5J04QJQMPLK4GBNDFH3U/Screenshot%2B2024-06-18%2Bat%2B9.40.05%25E2%2580%25AFAM.jpg</image:loc>
      <image:title>Portfolio - Public Speaking</image:title>
      <image:caption>The Future of Commerce - Covid 19 Panel Webinar hosted by Pocket Square</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/dcdbb4ff-94e8-4903-a69a-a588783c3623/future-of-fashion-podcast-part2-apr-19-1.jpg</image:loc>
      <image:title>Portfolio - Public Speaking</image:title>
      <image:caption>Panel moderator for The Future of Fashion - at NZFW 2018 Sonia Sly (left), Murray Bevan (2nd left), Kathryn Wilson (2nd right), Belinda Watt (right). Image by James Yang</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1609306599847-C6SXMCQGPQH231B7HRX1/17C6A01C-19F9-4305-B663-CE2C063DEF3B.JPG</image:loc>
      <image:title>Portfolio - Public Speaking</image:title>
      <image:caption>Panel Host of iD Fashion Week talks with WORLD designer Benny Castles.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/399d7680-ecf8-4277-98cd-4659682c1ac3/IMG_8376+2.jpg</image:loc>
      <image:title>Portfolio - Public Speaking</image:title>
      <image:caption>The Future of Fashion Panel: Sonia Yee, Maggie Mariylyn, Tanya Carlson and Kelly Coe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://doubletenmedia.com/portfolio/writing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1623556837322-6EMURVL0U91GVMZ9XZF6/Screen+Shot+2021-06-13+at+3.55.10+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - When Undies Broke New Boundaries.</image:title>
      <image:caption>I love playing with words and when there are great images to accompany the story it’s even more fun. Of course, with this article I wanted to play with a fun, thought provoking title. The story is also ‘informative’ because it looks at the history of Jockey Underwear in New Zealand. But I also explored the contemporary aspects of what underwear means to men today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1623548909312-F3SBOIPNJY4HUDPS6X9C/Screen+Shot+2021-06-13+at+1.47.38+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - Front Row Offenders</image:title>
      <image:caption>Giving readers a peek into Fashion Week with a cheeky edge…I was new to NZFW when I attended and I wanted to find a fun way into the story to give readers and listeners a sneak peek into a world that’s unlike any other.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1623554762341-KZ08ZZO5OQKFONK6Q2PX/Screen+Shot+2021-06-13+at+3.24.07+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - Not just any pair of jeans…</image:title>
      <image:caption>This was a story I wrote looking at how the denim market has changed, including the brands that remain staples in our wardrobes and the way some denim brands are moving towards sustainability in a competitive marketplace.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1623556141317-Z4FMV6UOTM5958UUC57D/Screen+Shot+2021-06-13+at+3.47.36+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - Sexual Offenders in the Community.</image:title>
      <image:caption>In this story for RNZ, I wanted to draw on my experience of receiving a note in my letterbox about a sexual offender moving into my neighbourhood. I used this at the top of the story as a springboard for the discussion I had with a psychologist who worked with sexual offenders and examined rates of recidivism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1623556428569-HVGTNMQDJM57UUPJ86VV/Screen+Shot+2021-06-13+at+3.45.14+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - Exploring Coercive Control</image:title>
      <image:caption>In this story I interviewed a professor from Auckland University whose work examines coercive control - what that might look like for women while in abusive relationships, but also how that plays out once they’ve left it behind. My approach to writing the story was to ‘set the scene’ with a woman who is being stalked to draw the reader in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1623554464636-5PYQ6JUA84LB7J2NGYLG/Screen+Shot+2021-06-13+at+1.23.11+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - Celebrating Women’s Suffrage.</image:title>
      <image:caption>I love to set up a story by painting a picture of a time and place. This article below was part of a series of articles which were picked up by Stuff - accompanied by a podcast series I produced called, Beyond Kate. You can check out the full podcast series here on Spotify. And click the button below for the full article.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1623557276535-QR0PQ0PXEB6S9N9U0YXU/Screen+Shot+2021-06-13+at+4.07.00+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - Terror in Munich</image:title>
      <image:caption>This is the story of a competitive Kiwi pistol shooter who says the Olympics in Munich changed the sport. Bruce McMillan had a massive yarn to tell…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1623555542953-UPR0V66CHWHPP1LDXOZ3/Screen+Shot+2021-06-13+at+3.31.45+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - Connecting with the Familiar</image:title>
      <image:caption>Over the course of my career, I have loved producing psychology and sociology-based stories for RNZ. I wrote this article to accompany an interview with a psychologist looking at the meaning of children’s art work. In this instance finding the ‘connection’ and familiarity in the story. I wanted to engage parents who would identify with the pictures their children bring home from kindergarten.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1629418606659-EW9E6MN8C7CLXW9O7120/Screen+Shot+2021-08-20+at+9.46.31+AM.png</image:loc>
      <image:title>Portfolio - Media Writing - Inside the Advertising World</image:title>
      <image:caption>I remember the point at which advertising on TV changed from cheesy to-the-point ads to a focus on storytelling and The Great Crunchie Train Robbery was a marker of its era. But even since then a lot has changed. I loved making the podcast episode for RNZ podcast, Eyewitness which you can listen to here. The Herald also republished the article (right). Click the button to read it in full.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1631935930103-0D5JVD3TGOTJ00NA8IIH/Screen+Shot+2021-09-17+at+9.09.25+AM.png</image:loc>
      <image:title>Portfolio - Media Writing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1631936798896-QPS2W8SGY0UDYMGEHJNM/Screen+Shot+2021-09-18+at+3.35.27+PM.png</image:loc>
      <image:title>Portfolio - Media Writing - Talking to The Wizard…the old skool way</image:title>
      <image:caption>I was filled with intrigue and excitement, when I had the opportunity to interview The Wizard of NZ. he wanted to do it the old-skool way, over the phone, even though we were recording an interview for a podcast (click here to listen). I had seen The Wizard many times as a child and teenager, growing up in Christchurch, but I never knew what brought him to the Cathedral Square…so I was determined to find out.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://doubletenmedia.com/portfolio/fashion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
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      <image:title>Portfolio - Fashion</image:title>
    </image:image>
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      <image:title>Portfolio - Fashion</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/1625981276987-T746E99XFV4WKNY0V1EW/Screen+Shot+2021-07-11+at+10.45.35+AM.png</image:loc>
      <image:title>Portfolio - Fashion</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/105902b6-3dcc-45ed-8ee0-384537e3e145/NewKid26728.jpg</image:loc>
      <image:title>Portfolio - Fashion</image:title>
      <image:caption>Styling by Sonia Yee, Photographed by David James for newkidgen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/cd184022-4c4f-45fa-8327-3b00d31496dc/NewKid27163.jpg</image:loc>
      <image:title>Portfolio - Fashion</image:title>
      <image:caption>Styling by Sonia Yee, Photographed by David James for newkidgen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/01b50224-12b2-46fa-803f-c3e2669d4b77/NewKid26192.jpg</image:loc>
      <image:title>Portfolio - Fashion</image:title>
      <image:caption>Essential List for the Masculine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/c3a6a702-2605-47d2-82d0-6f92a464aada/NewKid25727.jpg</image:loc>
      <image:title>Portfolio - Fashion</image:title>
      <image:caption>Styling by Sonia Yee, Photographed by David James for newkidgen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/ff9cca7b-e080-4426-9a0b-d3d5b159a1a3/093A1032.jpg</image:loc>
      <image:title>Portfolio - Fashion</image:title>
      <image:caption>Nights Alive, styled by Sonia Yee and photoraphed by James O' Neil for NewKidGen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/497a30e6-e955-4adf-ad9d-99796168ee41/093A0960.jpg</image:loc>
      <image:title>Portfolio - Fashion</image:title>
      <image:caption>Styling by Sonia Yee, Photographed by James O'Neill for newkidgen.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5feba85fc27dfc3403bf14b8/94ea93d4-2bd1-4be1-8b61-5cd79812fd08/NewKid26546.jpg</image:loc>
      <image:title>Portfolio - Fashion</image:title>
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